The grimey video takes place in the projects with Yodz hanging with his boys. Yodz ain’t a lame though, he ends up at the jewelry store coppin’ a few chains. Yodz raps about being highly aware of his surroundings, especially when it comes to friends and women. However, to the people who do address themselves to Yodz or greet him, he expects them to hold him down or keep it moving.
Chains is about royalty and loyalty over everything. He recognizes who he is in his veins and does not allow his environment or surroundings to hold him back. He got heat and cash at any point and time, so the rapper is nothing to play with. Working through the graveyard shift for his upcomings, Yodz gets money in more ways than music, narrating his come-up into the game.
Bars like, “Had it took like it was stolen” shows Yodz’s versatility in punchline and storytelling through rapping.
“That’s enough loud to wake your neighbors”, his witty lines and gritty flow makes you pay attention to the rapper.
Yodz shows that he’s a real person with lines like “If you aint got no paper, come roll with me”, showing that he’s willing to give opportunity to anybody coming up in the streets.Real life, Yodz mentions being heartbroken a dozen times and overcoming the struggle by getting paper and focusing on his dreams.
Director Gambino did a phenomenal job with the visuals and capturing the essence of the artist and his character. Extra wavy for the 90's geometric graphics that catch you off guard.
Follow Yodz: @_yodz